Carrying on with their career-long tradition of not being remotely appreciated enough, Ladytron are celebrating the 20th anniversary of their second album Light & Magic, as sublime a piece of electro-pop as has been created this century… and hardly anyone is noticing.

The official date of the anniversary is September 17, and leading up to that date the band are promising to share a wealth of unreleased material from the era. First up is a video for the title track, premiered at Under The Radar, which was never officially released as a single. In explanation of why not, the band explains:

When we released Light&Magic it was expected that the title track would be a later single, and would therefore need a video clip of its own. But we were on tour and didn’t know how it would be done. We had all this beautiful slide film shot and envisaged animating it in some way, like a 1970s science fiction title sequence – Sapphire and Steel or something like that. We disappeared on the road, plans changed, and ideas were forgotten. Twenty years later here it is.

Premiere: Ladytron Share Unreleased Video for “Light & Magic” @ Under The Radar

Speaking selfishly, I’m hoping the celebrations include a vinyl reissue of the album. Both NME and Clash seem to think that said reissue has been announced, but so far there is no official announcement to that effect and it reads more like they didn’t understand the press release for the “Light & Magic” video. Even if it comes out as a limited edition the way they did for 604 last year, I am on board. Original pressings are going for hundreds of dollars right now. And to quote my 2-year old son, “I WANT IT”.